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Be Greater - Content Hub

Building awareness through an informative and interactive platform about Be Greater movement and providing information regarding education, health and entrepreneurship that makes the Vietnamese people eager to access and contribute to content everyday while also enabling them to act on their individual ambitions through it’s products, services and expertise. 

Service

Mobile, Web

Client

Techcombank, 
Vietnam

Year

Project:

2020

I have done with
Indigo Consulting, Publicis Groupe

Be greater - A Quest for Greatness

MY ROLE:

I worked as an information architect/interaction designer, create a user persona, producing high-fidelity prototypes for both mobile and website.

PROCESS:

My process was very compressed and relied heavily on iterative design with frequent feedback from clients.

Initially, we received a project brief with high-level functional requirements followed by meetings with the team on video calls to walk through a project and ask questions. 

Next, We spent a day or two researching similar content-driven websites (including another content hub, Life... Money Citi Bank, TED,  as well as companies with similar marketplace models like  Santander - Prosper & Thrive),  taking note of user flows and design patterns that We liked. 

Post research we proceed with information architecture based on watch, discover, attend, and rough wireframing.

TOOLS:

Adobe XD, Miro,  

TEAM:

CD: Viresh Pawar, UX Lead Bhushan Shimpi,
UX Associate - Nidhi Shetty, UI Designer Vivesh & Sagar,
CSM: Akshay Ajnadkar

Watch - Discover - Attend Mobile Screens
Be Greater - Health - Education - Enterprise
Mobile Skin

Approach

The customer will come to the website looking for information. He would want to understand BeGreater as a platform and its offerings, find out details that would help him in self development. From a provider point of view BeGreater Foundation would want to make the user aware, enable him take decisions.

Web Screen Wireframe

Web User Interface Screen