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Expertise and UI/UX, UXR Design Skill Set

1. Business Skills
 

These show his ability to connect design decisions with strategic outcomes and organisational goals.

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  • Digital Strategy & Product Vision

  • Creating a Mature UX Practice

  • Product Ideation & Innovation

  • Persuasion Strategy & Engineering

  • Motivating Users for Business Outcomes

  • Persuasive Design for Growth

  • Trust Building & User Confidence

  • Stakeholder Communication and Alignment

  • Business Impact Measurement through UX

4. UX Design Skills

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His deep expertise and core specialisation in creating user-centred experiences,​

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  • Advanced UX Design & Innovation

  • Application and Experience Design

  • Navigation Design & Information Architecture

  • Persuasion Engineering &
    Emotional Design

  • User Experience Strategy and Road mapping

  • User Flows, Task Analysis, and
    Journey Mapping

  • HFI - CXA Techniques for Motivating and Influencing Behaviour

  • Wireframing, Prototyping, and
    Concept Validation

  • HFI - UX Certification (CUA)
    Best Practices

  • Accessibility and Inclusive Design​
     

2. Teamwork & Collaboration Skills

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These highlight how his work within cross-functional teams and influence collaboration.

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  • Leading and Scaling Design Teams

  • Cross-functional Collaboration (with PM, Engineering, Marketing)

  • Facilitating Workshops and Co-creation Sessions

  • Mentoring and Upskilling Designers

  • Translating Business Goals into User Outcomes

  • Conflict Resolution and Consensus Building

  • Agile & Lean UX Collaboration Practices

5. UI Design Skills

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The craft layer of product design focused on aesthetics, usability, and visual clarity.

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  • User Interface Design & System Thinking

  • Design Systems & Component Libraries

  • Web and Responsive Interface Design

  • Visual Hierarchy and Interaction Design

  • UI Patterns and Micro-interactions

  • Motion Design Principles

  • High-fidelity Prototyping and Hand-off to Development

  • Website Development Collaboration

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3. Research Skills

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Focused on understanding user needs and translating insights into actionable design strategies.
 

  • User-Centered Analysis & Behavioral Research

  • Ethnographic & Contextual Inquiry

  • Usability Testing & Iterative Feedback Loops

  • Emotion and Motivation Research

  • Information Architecture Validation

  • Journey Mapping & Service Blueprinting

  • Competitor Benchmarking and Market Analysis
     

6. AI Tools & Skills

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Tools and platforms his actively use to integrate AI into design workflows, enhance productivity, and unlock new capabilities.

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  • Gemini (Google AI): Ideation, research synthesis, and generative exploration

  • NotebookLM: Structured knowledge organisation and content reasoning

  • ChatGPT: Ideation, interaction design, conversational UI, and documentation

  • Google Stitch: Workflow automation and AI-driven content integration

  • Emergent.sh: AI-assisted design exploration and innovation workflows

  • Claude / Perplexity / Midjourney: Generative UX content, creative direction, and visual ideation

  • AI-Driven Personalisation Strategies

  • Data-informed Decision Making with AI

  • AI-assisted Research Synthesis and Pattern Recognition

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