Hello!  नमस्ते!

Bhushan Shimpi, is a seasoned UX Design Strategist and Product Design Leader with over 15 years of experience delivering user-centered solutions across some of the most complex and high-impact industries — including BFSI, Airlines, Enterprise Technology, OTT Media Platforms, and the Healthcare domain.

His work has always been grounded in the belief that good design is not just about how it looks — but how it works, performs, and empowers users. He specialise in end-to-end design strategy — from discovery and research to UX architecture, prototyping, and final UI — aligning every design decision with clear business goals and measurable impact.

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# Design Thinking Meets Domain Expertise

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Each industry brings its own challenges, and he’ve been fortunate to apply UX strategy where it matters most:

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• BFSI: Simplified complex flows for fintech platforms and dashboards, balancing compliance with usability.

• World Class Airline: Designed mission-critical tools like an iOS-based crew app for a global airline, enhancing inflight operations.

• Enterprise Tech: Led UX for large-scale logistics and workforce management platforms with complex user hierarchies.

• OTT Media: At MX Player, optimized the content discovery experience and drove user engagement across web and mobile platforms.

• Health: Created clean, accessible, and information-rich designs for digital health initiatives and data-driven platforms in difficult time in covid.

In every project, his focus remains the same: understand real user needs, align with business KPIs, and deliver design that performs under pressure.

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#Educational Background & Certifications

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• ePGD in Interaction Design (Human-Computer Interaction)
  IDC School of Design – IIT Bombay
   

• HFI - Certified Usability Analyst (CUA™)
   

• Certified User Experience Analyst (CXA™)
  Human Factors International (HFI)
  
  These programs have deepened my approach to evidence-based design, persuasive UX (PET strategy), accessibility (WCAG), and systems thinking — all of which I bring into every engagement.
   

• G.D. Art Degree (Applied Arts)
  Sir J.J. School of Applied Art, Mumbai
   

• Bachelor of Arts
  Savitribai Phule Pune University

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# What Drives him

- He don’t just design screens.
- He design solutions that solve real problems.
- He design systems that scale.
- He design with empathy, strategy, and purpose.

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If you’re building something human-first and value design thinking as a strategic differentiator — he’d love to connect.

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