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Writing Persuasive UX Copy Using Psychology: The Feel-Good Principle in Persuasion Engineering
When we think of UX design, we often think about buttons, screens, flows, and functionality. But the words you choose— how you say...

Bhushan Shimpi
Jul 14, 20252 min read


Designing for the Heart: How Visceral Design Can Empower Charitable Trusts
When it comes to charitable organizations, trust and emotion aren’t just important—they're everything. But in a crowded digital world,...

Bhushan Shimpi
Jul 12, 20252 min read
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