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How the Aviation Industry Uses Persuasion Engineering to Influence Traveler Behavior
The aviation industry isn’t just about wings, engines, and runways- It’s a masterclass in behavioral design and persuasion psychology ....

Bhushan Shimpi
Jul 162 min read


Writing Persuasive UX Copy Using Psychology: The Feel-Good Principle in Persuasion Engineering
When we think of UX design, we often think about buttons, screens, flows, and functionality. But the words you choose— how you say...

Bhushan Shimpi
Jul 142 min read
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