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How the Aviation Industry Uses Persuasion Engineering to Influence Traveler Behavior
The aviation industry isn’t just about wings, engines, and runways- It’s a masterclass in behavioral design and persuasion psychology ....

Bhushan Shimpi
Jul 16, 20252 min read


Designing for the Heart: How Visceral Design Can Empower Charitable Trusts
When it comes to charitable organizations, trust and emotion aren’t just important—they're everything. But in a crowded digital world,...

Bhushan Shimpi
Jul 12, 20252 min read
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