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National Stock Exchange - Help Section

A special section labeled ‘Help’ on the website MUST be created, which allows and guides for a pleasant experience while browsing the website. 

This category includes the kind of content which allows for an easy and convenient navigation for the visitor to the website (e.g., online help, how to open files of certain formats, how to access audio/video on the portal, kinds of plug-ins required etc.).

Platform

Mobile / Web

Client

NSE, Mumbai

Year

2020

Project:

I have done with
Indigo Consulting, Publicis Groupe

Glass Buildings

MY ROLE:

My roles is to do come up with solution for the help section, that can be easily accessible from the all platform.
With me I had Nidhi Shetty as UX assistant & 1 UI designer Satish Suryavanshi. 
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WHAT IS THE USER PROBLEM?

After a launch of NSE Website client has started getting feedback and complaint from the investors, stakeholder, traders that they are not finding the information they used to get easily on old website because they were using from very long time.  The new website doesn’t have search help option so they can find easily. Browser stopped supporting, Chat helps not available, Market tracker, not working.

As per ther SEBI (Securities and Exchange Board of India) website should be accessibility for the differently abled.

TOOL: Adobe XD

METHOD:

Research, Analyze, Define, Wireframe, Prototype, Validate

TEAM: Bhushan Shimpi - UX Designer, Nidhi Shetty -UX Associates & 1 UI designer Satish Suryavanshi.

Method & Tools

We have received analytics data and website feedback system report, most of the users we asking about the following section should be available on the site.  Those are traders, investors,  Stakeholders.

SURVEYS:

To understand our users, we sent out surveys to the investors, stakeholders, traders, via our own networks. We collected a total of 60 survey responses and interviewed 10. The main things we needed to find out about these participants were:

 

Issues or concerns they have with trading services with online website

  • Navigating the website easily

  • Accessibility for the differently-abled individuals

  • Having Quick links on the website

  • ‘How’ to tutorials and videos

  • Website policies,

  • Raising queries with departments

  • FAQs and sections on the website

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